??? ?????????? ????????????? ??? ??????????? ????????, ? ???????? ???????? ???? ???????????? brand ????????? ??? ??? ?????????????? ?????????? ??? ???????????? marketing. ???????? ???????????, ??????????????? ?? ????????? ???????? ??? ????????, ??????? ?? ?????????? ??? ??????? ??? ????????? ???, ?? ????????????? ??? ???????? ????????? ??? ??????,